The new Heat & Eat meals will also come in single portions, a departure from the company’s traditional 2 or 4 person serving sizes for their cook-from-recipe meals. Heat & Eat meals are based on some of the company’s most ordered and top-rated dishes, and designed to be warmed in a microwave.
Whether they are cooking for one, seeking a quick dinner option or an easy weekday lunch, Heat & Eat meals were designed to make meal decisions a bit easier. Heat & Eat meals were crafted to seamlessly complement customers’ Blue Apron Signature weekly recipes, providing them with more choice and flexibility in their weekly routine. The company announced that the new ready-to-eat meals are available to most customers this week and will be available nationwide by November 1st.
The reason? Life got busy, and it all seemed like just too much work.Īs it turns out, I’m not the only one who doesn’t have 45 minutes a night to cook, which is why Blue Apron is debuting a new line of Heat & Eat meals that subscribers can microwave and have on the table in five minutes. The food was good, I learned new recipes, and it was fun.īut I still canceled. The company said it is in discussions with its financial advisers and lenders to “stabilize its cash position.” It’s also looking for ways to reduce its costs, the company said in its third-quarter financial results, in which it reported that revenues were down 12% to $110 million from the previous year and flat from a year ago.For six months, I was an enthusiastic Blue Apron subscriber.Įach week I’d go on the website, eagerly choose my meals, and then spend an hour or so a couple of nights a week preparing dinner for my family by following Blue Apron’s cook-by-number instruction cards. “The company expects that it will breach its minimum liquidity covenant as early as later this month,” Blue Apron said in a statement, if funding isn’t delivered in a “timely manner” and it “is unable to reduce a sufficient amount of costs, raise alternative funds or negotiate covenant relief from its lenders.” The struggling Big Apple company could not guarantee that the expected funding from founding investor Joseph Sandberg would come through and therefore withdrew its previous revenue guidance of 7% to 13% growth for 2022. Shares of Blue Apron plunged more than 15% on Monday after the meal kit company said it is waiting for a key investor to deliver $56.5 million in promised funding. Try Blue Apron’s new meal kit offerings for all three meals and moreĮat balanced with Blue Apron’s Wellness meal kit offerings, now on sale I don’t cook, but Blue Apron’s ‘Heat & Eat’ meals saved the day
This Blue Apron and Molly Yeh meal kit has us cheering for burger season with a twist
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